Star Wars The Force Awakens approaches £611m in less than one week in theatres...
The movie has been in theatres for less than one week and already the box office receipts are an Avatar bother $610,776,417.
To be clear, box office results aren't a reliable enough metric when it comes to judging a movies quality (because : Transformers!) but it's certainly an indication that audiences are enjoying the movie so much that they are seeing it multiple times. Check out a comparison of Avatar's performance at the same point in its release cycle below.
It's too early to suggest that J.J. Abrams' Star Wars movie will dethrone Avatar, but I think it's fair to say the Force is strong with it.
Congratulations to J.J. Abrams and Kathleen Kennedy, all at Lucasfilm Ltd, ILM and the cast and crew of Star Wars The Force Awakens. You guys have crafter a spectacular movie and you should be proud.
Thank you for reading,